Appledesign: The Work of the Apple Industrial Design Group October 1, 1997

New,paperback. 9.75 x 1 x 12 inches.288 pages. 9.75 x 1 x 12 inches This oversized, coffee-table volume is devoted to the industrial design of every product made at Apple Computer over the course of 20 years. Lavishly illustrated with over 400 large color photographs by photographer Rick English, the book transforms the plastic cases, LCD displays, and disk drives from old Apple IIcs, Lisas, Macs, PowerBooks, and Newtons (and a few technologies that never made it to the street) into objects of fine art. The book's attention to detail, even in the small peripherals, such as the stylus of the Newton--the ubiquitous round stick-on microphone that ships with the Mac--contributes to the technological identity of the Apple brand. Remember that 20 years ago, when you walked into a campus computing center or office building, you could distinguish an Apple system from an IBM system from across a room. Mo